Applied Research and Consultancy (ARC) Division at the Indian Institute of Sports (IIS), New Delhi

Viewing the requests from different Sports related Organizations including the State Governments, Sports Authorities and Schools, Colleges, Universities, Public and Private Sector Organizations for strengthening the cause of sports related activities and programmes, the Indian Institute of Sports (IIS), New Delhi has established the Applied Research and Consultancy (ARC) Division with a view to planning, designing and implementing projects related to sports.
Today sports related activities have emerged as an important component of socio-economic development of a country.

The active participation in sports

# improves community health and productivity
# reduces medical expenses
# imbibes discipline in character, and
# enhances social cohesion.

The execution of a mega sporting event helps in developing infrastructure, generating employment, securing inflow of foreign capital and thus contributing significantly to the economic development of a country. Therefore, it can be said that the impact of sports on the society is multi-dimensional.

The Government plays a crucial role in promoting sports in a country. The Government and Governmental Organizations constitute the public sector of the sports industry, which is responsible in making sports policies, allocating grants for developing infrastructure, nurturing talents and designing specialized programmes for overall development of sports.

The Indian Institute of Sports (IIS) is all prepared for ensuring that the projects planned by the Central Government, State Governments, Sports Authority of India (SAI), State level Sports Authorities, Schools, Colleges, Universities and Institute of national importance, for the development of sports are implemented in time.

The year 1951 was significant in the history of Sports in India. In that year, India organized the Asian Games for the first time. Prior to that, not much emphasis had been given to Sports in public policies.

The following changes in the Sports policy has been recommended by IIS in this direction :

1. The allocation of funds, as the percentage of budget, should be increased to broad-base sports in the country.
2. Sports should be made as an integral part of the education system to inculcate sports culture from the school level.
3. The effectiveness of the developmental projects should be evaluated periodically.
4. Uniformity should be maintained in sports specific activities of various states of India to provide equal participation opportunity to its citizens.
5. A structure of good governance should be incorporated to make the system transparent and accountable.

To revive sports culture, the Central and the State Governments should revisit the sporting framework of India. Otherwise, the immense potential of the country in sports can never be realized. It can be expected that the Governments will play a proactive role in promoting sports in India to establish the country as a sporting nation.

The IIS provides consultancy and guidance services in the following areas:
# Sports Infrastructure Development
# Acquisition of Sports Equipment
# Sports Venues Identification and Development
# Sports Training
# Talent Identification and Development
# Sports Ethics and Conduct
# Sports Management
# Sports Sociology
# Sports Psychology
# Sports Coaching
# Sports Entertainment
# Sports Injuries, Treatment and Medicine

The demand for Sports Consultancy all over the world is huge and is predicted to go 15 billion US$ by 2025. The Indian Institute of Sports (IIS) has envisaged a master plan and a new paradigm for becoming a catalyst in the growth of the sports industry - its players, athletes and teams.

Sports Consultancy as per the policies and objectives framed by the Indian Institute of Sports (IIS) is the specialized area where sports consultants who are already aware of the sports market also help athletes, sports teams and organizations in marketing.

Policymakers and Senior Officials of the Sports Ministries / Departments, Sports Authorities, Schools, Colleges and Universities are welcome to contact for getting assisted on all aspects of Sports :

Dr. Sudhanshu Shekhar Roy
Director General
Indian Institute of Sports
A 14-15-16, Paryavaran Complex
New Delhi - 110030
Email : [email protected] 
[email protected]
 

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